Gee Lawson News

Say "Yes" to sugar reduction & fibre with VitaFiber™ IMO

VitaFiber™ IMO is  made from natural starches (such as Non-GMO Pea and Tapioca) and belongs to the special group of carbohydrates that scientists call oligosaccharides. This makes VitaFiber™ IMO naturally sweet with the functionality of a dietary fibre.

Public Health England (PHE) has published the technical guidelines setting out the approaches the food industry can take to reduce the amount of sugar children consume through the everyday foods . The challenge is to reduce sugar by 20% in 2020. 

Furthermore a recent BBC News article, highlights that according to researchers at University of Otago, in New Zealand, people should be eating a minimum of 25g of fibre per day, which is quite a challenge without supplementation.  The benefits of increasing fibre in people's diets are supported by over 185 studies and 58 clinical trials and a full analysis of this scientific data has been published in the Lancet medical journal.

VitaFiber™ IMO has a great functional and organoleptic profile, making it is easy to formulate.  VitaFiber™ IMO has been successfully used in baked goods and baking mixes, nutritional bars, sport nutrition powders, meal replacements, functional foods and snacks, sugar substitutes, beverages pre-mixes and liquids, confectionary, dairy and syrups and toppings.

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